The Lost Island
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Release: The Island: Castaway hits Facebook: 320,000 MAU in the first weeks

On June 27, 2011, Pixonic launched their first game on Facebook, The Island: Castaway, which gained over 300,000 installs and 60,000 DAU just in few weeks.

The Island: Castaway is one of Pixonic’s smash-hits on the Russian market. The game developed by BIT Games reached more than 2.5mln installs in Odnoklassniki, My.Mail.Ru and VKontakte.

It is based on a very well-know plot: the characters find themselves on a desert island after a shipwreck. In order to survive, they need to settle down, procure food, and explore the island.

First, the player needs to clear some living space and acquires some building materials, then builds constructions, grows plants and is trying to settle down in all possible ways. Level after level, the number of constructions, tools and plants available expands. Players can also decorate their island, e.g. by buying exotic animals.

The affluent US web-resource InsideSocialGames listed the game as one of the fastest-growing apps.

The title made our list of emerging Facebook games the week of July 22. According to our traffic tracking service AppData, The Island: Castaway currently has 248 579 monthly active users and 45 172 daily active users.