White Nights Moscow’17

October 10, 2017

When developing a new game, you’ll always want to pepper it with a ton of new features – clans, modes, social functions, etc. This feeling blinds a lot of developers, and many turn a blind eye to their 7th-day retention rates, with some falling as low as 1%. Evidently, this kind of approach can be destructive – our COO Igor Klyukin will take the stage at White Nights Moscow‘17 to point out how you should prioritise, pick your target audience and plan out the first sessions of your game.

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