For quite a long time we thought about lack of video ads monetization on our projects as of an advantage, and didn’t want to add it to War Robots. However, when we finally did it, not only did the results exceeded all of the expectations (both ours and our Unity Ads colleagues’) — the ads also helped our non-paying players get bonuses for free. Pixonic Head of Game Design Vladimir Krasilnikov and War Robots Lead Game Designer Vadim Charugin told VentureBeat how we managed to do that.