Pixonic's War Robots crosses $500 million in gross revenue
War Robots, Pixonic’s flagship project, crossed $500 million in lifetime gross revenue across all platforms. The game reaches its seventh launch anniversary, keeps acquiring new players, and stays one of the world’s biggest tactical shooters on mobile on App Store and Google play.
In 2020 War Robots became the only top-5 mobile shooter in the USA without a famous franchise behind it. Today we joined the ranks of the highest grossing games, neighboring such projects as Call of Duty: Mobile, PUBG Mobile, and Fortnite.
Pixonic team bets on live operations and planned growth, so the project has been growing steadily since its release in 2014. Out of all the active audience, more than 1 million players have been with us for more than two years. This is an amazing achievement for all of the War Robots team.
The most profitable day in the lifetime of the project was April 28th, 2017. It was the project’s birthday, and the players had spent $995 000 celebrating.
The project achieved its highest monthly revenue in May 2020: $13,6 million. This result was reached with successful LiveOps experiments, and increased player activity due to COVID restrictions worldwide.
Georgy Egorov, СЕО Pixonic: “War Robots is a great achievement of Pixonic and the team working on the project. We created a good game for hundreds of thousands of people playing it every day. But now is not the time to stop. We plan to expand the world of War Robots into a global franchise.”
When we launched Walking War Robots (the first name of our game!) It only had 5 robots and 9 kinds of weapons. Now the game has even more robots, and also Pilots, Titans, Drones, about a hundred different weapons, and dozens of maps. Such variety attracts and hooks competitive players in the game. No wonder War Robots is played in almost every country in the world.
In almost 7 years of its existence, War Robots gained fame and more than 185 million installs all over the world, building a large player community. Community management and gameplay improvements don’t stop for a single minute. We always introduce new content and features created with the help of user feedback.
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