Interesting read. As a long time WR player and a digital marketer that runs an ad agency, I completely see what ads would work, wouldn't and why. The in-game ad that features real game play is cool and yes the RDB Griff setup is one of the coolest looking ones. I can't read Japanese, but by just looking at the 1st ad creative it didn't pop enough for sure. The second does visually look a lot better with more color, and the additional (now normal) in-hanger options are way more intriguing. I'd be interested to know what the Headlines say -- headline copy makes a huge difference as well. WR is like a consol game but on iOS & Andriod. That's far different from many other mobile games and the more you feature that the more attractive it is because that is unique. Have you A/B tested any ads that feature the multi-player aspect yet?