Game Balancing: Data-driven Approach
Last updated: 24/08/2017
The Data Company collects
The information ("Data") that Company collects includes the data which does not directly enable Company to identify any user as an individual ("non-personal data") and information which may identify a user ("personal data"). Company may use tools or third party analytical software to automatically collect and use certain Data. The types of the non-personal data Company may collect and use include, but are not limited to: (a) device properties, including, but not limited to unique device identifier or other device identifier; (b) device software platform and firmware; (c) geographical data such as zip code, area code and location; (d) game score and achievements; (e) e-mail address; (f) some specific information about end-user that indirectly may referred to the individual, including any data related to user experience; (g) type of operating system end-users are using; (h) data of end-user services Internet provider (IP address) and/or (i) other data as reasonably required by Company to enhance Services. If user arrives at the Website via a link from another website, the URL of the linking website and the URL of any website that user links to next will also be collected.
Likely situation when users provide the Company with information which may (in total) identify a user, including but not limited to user's name, e-mail address, phone number, photo or other image, sex, birth date, address and etc. By providing a personal data, the user consent that the Company have the right to collect and process the personal data for the purpose of analyzing usage of the Company's Services, advertisement serving, develop the Services, providing customer and technical support, to send notice and etc. The Company has the right to combine personal and non-personal data.
Company does not verify correctness and cannot be able to examine of any user's personal data.
Company may collect Data that users share with Company and Data that Company gets from user’s use of Services including Data that may be accessible via a third party platform, web application or any other service.
Company may use user’s e-mail address to contact user to know user’s opinion about the Services and to inform user about Company’s new and special offers. User’s e-mail may be used to send to user any goods or merchandise as a promotional items. If user no longer wishes to receive such promotional materials, such user can at any time opt out of receiving it by sending an email to Company.
The reasons that Company collects Data
Company uses this information in the aggregate to manage and provide the Services and products taking into account the available functionality, also to analyze usage of the Services. The information also helps Company to improve quality of its Services and products, provide customize communications and advertising.
Disclosure and Transfer of Data
Company may use the collected Data to analyze usage of the Services, advertising serving, managing and providing the Services and products. For these purposes Company may disclose Data to partners with whom the Company has contractual obligations and/or which have their own specific serving technologies and payment services. The providers of payment service have the right to process Data for the purpose of the offering of the payment-transaction service whenever user purchases something in regards to the Services. In particular, Company may entrust processing of information about payment methods to third-party payment service providers who comply with PCI DSS (Payment Card Industry Data Security Standard). User acknowledges and agrees that the analytics utilized by Company's partners may combine the Data collected with other information they have independently collected from other services or products relating to user activities. These partners collect and use information under their own privacy policies. They may not use user’s Data for their own marketing purposes.
Company may also disclose Data to third parties when Company has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Company's (its subsidiaries) intellectual property, operations, users or others who may be harmed or may suffer loss or damage, or Company acknowledges that such disclosure is necessary to protect Company's (its subsidiaries) rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Company or its subsidiaries.
Company may transfer Data about users in cases Company or one of its business units are acquired by, sold to, or merged with another company.
User profile settings
Each user, creating its own profile in the Services, has the ability to manage personal profile settings, including but not limited: changing the look of the personal profile, add into the profile the desired information, restrict access to the profile of a third party. Therefore, user can choice about who has access to his/her Data.
As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems, iOS and Android, options for limiting tracking and targeting in relation to ads. Company does not control user’s device level opt out processes and is not responsible for any choices user make through such mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device level opt-out mechanism may opt user out of all third party personalized advertisements. If user uses other operating systems (other than iOS and Android) and such operating systems do not provide a device level opt-out mechanism, the user shall contact the Company in order to opt-out of all third party personalized advertisements.
The user acknowledges that any Data that user discloses throughout the forums, blogs, charts or the like is public information cannot be considered as privacy and be saved from disclosure.
Cookies and other technical information
Data alteration and retention
In any case the user may delete the personal data in two ways by:
- removing it by himself using an access to the Service;
- sending the Company a notice in writing which contain sufficient information to identify the user. The notice will be processed as soon as possible.
If Data is changed or deleted, Company may still retain some of the data to resolve disputes, enforce Company user agreements, and comply with technical and legal requirements and constraints related to the security service.
International data processing
Because Company operates internationally, the Company may store and process Data within USA and other countries worldwide.
This Agreement shall be governed, construed, and enforced in accordance with the laws of England and Wales, without regard to its conflict of laws rules.
Only the English version of this document has legal effect. Any translations of this document to other languages are provided for user’s convenience only.
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